FREE Masterclasses Agenda
Middle East Telco Summit MASTERCLASSES29 - 30 November 2011, Dubai
The 2011 Middle East Telco Summit features a new programme of Masterclasses: 4 new sessions for all Summit visitors to learn about the hottest products and solutions.
The Masterclasses offer an opportunity for all conference delegates and exhibition visitors to further their knowledge and to hear from expert companies on some of the hottest topics in the market.
Gain the latest insights at the Middle East Telco Summit Masterclasses:
- 4 hot topics to choose from across the 2 days: LTE, Data, Network Optimisation, Loyalty and Churn
- Presentations and case studies from leading analysts, technology innovators, service providers, and more
- A chance to quiz your peers on the issues at the forefront of the digital ecosystem debate
- An informal environment to network with like-minded peers
- Taking place at the heart of the exhibition so you never stay far from where the action is
Day One - 29th November 2011
10:30
Keynote Introduction – The Changing Face of the Middle East Telecom Market
Mai Barakat, Research Analyst, ITM
LTE Masterclass
Learn the key steps to planning, deploying and managing a cost-efficient, high quality LTE network. Understand the benefits of launching an LTE operation, the enhancements for the customer and the revenue-generating opportunities for the operator
11:00
3G Backhaul Over Satellite – Not Only Possible, but Profitable
Richard Deasington, Director of Vertical Marketing – Cellular - iDirect
11:30
GSA LTE Developments
Alan Hadden, President, GSA
12:00
LTE Rollout Strategy: Simple Network Expansion or Smart Differentiation?
Tillmann Eckstein, Detecon
Enterprise ICT Masterclass
12:30
CIO Roundtable: Creating Value Through IT
Fayyaz Alam, Vice President, IT Production Services, Emirates Group
Ahmad Almulla, Vice President, Information Technology, Dubai Aluminium
Yousif Asfour, CIO NYUAD (New York University in Abu Dhabi)
13:00
Lunch
13:30
Cherie Blair Foundation Launch
Enterprise ICT Masterclass continued
14:30
Revolutionising Education with the Latest Technology Developments
Yousif Asfour, CIO NYUAD (New York University in Abu Dhabi)
15:00
IT Innovations for Increased Efficiency and a Streamlined Organisation
Suresh Sundaram, Head of IT, Port of Sohar, Oman
15:30
Cloud Computing: Rethink IT. Reinvent Business
Mike Baldock, Executive Consultant, Cloud Computing & Smarter Cities, IBM Middle East & Africa
Loyalty and Churn Masterclass
Hear from the experts on increasing loyalty and reducing churn. Speakers will share their success in putting into place strategies to enhance the customer experience, and thus increase loyalty
16:00
Customer Loyalty – Key to a Successful Operation
Nick Jotischky, Prinicpal Analyst, Informa Telecoms and Media
16:30
Ensuring Optimal Customer Experience in an Outsourced World
Ghassan El Housseini, Actix
17:00
Avoiding and Reducing Churn in the Real World
Richard Jones, Ventura
17:30
New Marketing and Customer Care Strategies to Generate Loyalty
Mohamed Jamoussi, Senior Consultant STC
18:00
Day One Close
Day Two - 30th November 2011
OTT Masterclass
10:00
Yahoo!
10:30
Areeba Areeba
Data Masterclass
As revenues from voice services decline, all focus is on data to ensure the business remains profitable. What are the key applications and services to engage the customer and increase revenues?
11:00
Operator Case Study - Outside In Thinking in Designing Telecom Services
Manoj Shrivastava, Director – IT and Head – Integrated Technology, MTS India
11:30
Innovations to Drive Data Growth
Vikram Shanbhag, Vice President, Mobile Messaging Solutions, Comviva Technologies
12:00
Operator Case Study: Identifying key applications and services for the Middle East mobile subscriber
Sumair Abbas, Manager Mobile Number Portability, Telenor Pakistan
12:30
Lunch
Network Optimisation Masterclass
With customer expectation for a high quality network increasing, operators must ensure that the network is operating at maximum performance. Hear the latest developments in network optimisation.
14:00
Optimising Mobile Broadband Quality of Experience
Pierre-Yves Pasco, Business Marketing Manager, Astellia
14:30
Network Evolution
Johan Dahlin, Customer Engagement Director MBB, Ericsson
15:00
Optimisation Parameters and the Planning Process. A taste of what can be optimised in a well-planned LTE network, and the parameters involved.
Dave McNally, Head of LTE Training, Informa Telecoms Academy
16:00
Close of Masterclass
For more information on the content and speaking opportunities, please contact Caroline Broderick,
tel: +44 20 7017 5439 or email caroline.broderick@informa.com.
Contact Us
Exhibition & Sponsorship Sales
William NeilEmail: William.neil@Informa.com
Telephone: +44 (0)20 7017 5321
Speaking Opportunities & Agenda
Caroline BroderickEmail: caroline.broderick@informa.com
Telephone: +44 (0)20 7017 5439
Operator enquiries & bookings
Aleksandra MikulaEmail: aleksandra.mikula@informa.com
Telephone: +44 (0)20 7017 5253














