Matthew Charles Willsher

Mr. Matthew Charles Willsher is the Chief Marketing Officer of Etisalat (UAE). He has over 20 years of experience in FMCG and Telecommunication industries in six countries, holding senior management positions. As the corporation’s CMO, Mr. Matthew Willsher oversees the company’s strategy in addressing customers needs as per their defined segments; in terms of product & services offering, business planning and channel management.

Prior to joining Etisalat in March 2011, he was the Chief Marketing Officer at Maxis Berhad in Malaysia. Before that, he served as the Chief Operating Officer at HK CSL in Hong Kong.

He started his career with Procter and Gamble in the UK, spent seven years with British Telecom in the UK, which included over two years of working in South Korea for LG Telecom where he led the consumer marketing division. He joined Telstra in 2001 where he had various roles in mobile telecommunications sector, and in the growth of integrated fixed, mobile, broadband and PayTV services.

Mr. Matthew Willsher holds a Master of Ads (Honours) in Physics from Oxford University in the UK, a Masters Degree in Management from McGill University in Canada and a Diploma in International Practicing Management from INSEAD in France.